HIDDEN.ppf (CONCEPT)

I created this design as a submission to a design contest hosted by renown New York-based fashion and design brand Hidden. My design was unfortunately not selected to be voted on in the top 20, however I still believe in the designs and want to share them.

The illustration was hand-drawn in the Procreate app and was originally inspired by Auguste Rodin's 1880 sculpture of the creation of Adam. Similar to Rodin's sculpture, the illustration explores the idea of our human inability to imagine, as Adam once did, waking and thinking unencumbered by the pressure of death and corruption.

Adam and Eve are described in the biblical narrative in Genesis as being in full unity with God in the Garden of Eden until they are tempted by the serpent to eat from the tree of knowledge of good and evil. God commanded them to not eat it, "for on the day that you eat of it you will surely die." The artwork depicts a two-dimensional piece of "forbidden fruit" as a placeholder for our familiarity with Adam's temptation and knowledge of evil. When attempting to imagine what Adam thought in his state of perfection in the Garden of Eden before being awoken to sin and death, all we can comprehend is his error and the mutual acquaintance with the suffering that followed his choice. As the design highlights our familiarity with corruption, it conversely highlights our desire for an existence without evil.