Bestie Coffee Sanctuary

Bestie is the kind of shop ideal for any midtown location. The vibe I’m imagining for this shop is very urban, with a sort of understated energy that’s carried mainly through the decor and furniture selection while they spin some Terrace Martin in the background. I designed this graffiti tag style logo with bubble letters and a skull, perfect for carrying on a hype but tasteful street aesthetic.

Bestie is a female owned shop run by someone who grew up in the community. Her goal is to generate as little waste as possible through their business, so I imaged this through their disposable cup and tombstone mascots holding hands. And with the money they save on disposable products, they donate to help provide hot meals at local overnight shelters.

The shop has furniture and art all made by local contemporary designers. And that paired with the visual of some of their signature drinks like their pea flower lemon loaf latte make this space incredibly instagramable.